The Journey Begins

The inspiration for 11:11 Fit began in 2017. At the time, I found myself constantly seeing 11:11. At first, I didn’t quite understand or listen to my intuitions. It felt more of a battle between myself and time. After, I decided to make my first trip to Vancouver. I remember hiking up tunnel bluff and when we reached the top, I had no words, everything that I felt was in front of my eyes. It was one of the most beautiful moments I experienced, after a long time I felt connected to the universe. When something feels right it’s your intuition calling. I returned to Toronto motivated from this experience.

After two weeks of trying to figure out a name for my Active Wear line, I was walking back home with a friend, and that’s when it hit me. Why not, “11:11 FIT”, after moments of epiphany… It all made sense. Good things take time and one must pay attention to guidance from the universe. The whole point of this journey is to feel connected from within and to truly manifest the power of self-awareness through vitality, consistency and the determination to do better. It was my time.